Rebranding : Mars is now known as CustomerGlu


Prateek Gupta

March 15, 2022



Marax AI has been on a mission to solve the problem of consumer churn since its inception in 2016.

We started with building our Churn Prediction Engine, worked with our early adopters like Dailyninja to prove upto 60% RoI. We soon started to connect the retention actions with churn predictions. One of the common retention option was an Offer.

This is when we launched Marax Action Recommendation Engine aka Mars. Now, Mars was a cool acronym but it failed to convey the tool’s purpose at a glance.

This April 2020 we rolled out Product Dicounts Recommendation, that recommends the right product at a minimal discount. We also provide a built in library of UIs that enable rich offer engagement with the end users, while saving money for businesses, hence we are rebranding

Our aim was to help other businesses understand what we do, that is, promote long-term user behavior driven by habit formation - glue users to your brand. Hence, CustomerGlu.

With a simple and distinctive logo with colors inspired by our product dashboard, we believe CustomerGlu would create an effective first impression for other businesses that need us.

“ …with CustomerGlu - anybody can understand that we’re talking about a B2B SaaS that helps businesses to retain users while saving money..” Prateek Gupta, CEO and Co-Founder

As we move forward into an exciting future, we’d like to thank our customers for the trust they have placed in us.

With a better understanding of our market, our rebranding is a reflection of how ready we are to evolve as a business with a better plan and new goals set. However, our mission remains the same - to help other businesses retain their customers with powerful incentives that spend less.

Read More Blogs

Gamification For Customer Engagement

Drive Customer Engagement With A Gamified UX Layer

Fast Fashion and Gamification: Winning The Gen-Z Shoppers

Gamification For E-comm Platforms: Everything You Need To Know

Boost Your Customer Engagement With A Virtual Pet

Development and Accomplishment: How Motivation is Gamified

Epic Meaning & Engagement: Learn How To Increase Customer Engagement With Gamification

Creating Meaningful User Engagements With Gamification: The Sutradhar Interview

The Rise in Popularity of Gamification: A Complete Breakdown

Top 3 Gamification Ideas To Level-Up Your Referral Programs

Top 5 Gamification Techniques To Beat Customer Churn in 2021

Boost User Engagement Using Beginner's Luck in Gamification

How Gamification increases Customer LTV : Examples

Webcast : Grocery Subscription during and post COVID-19

Webcast : Fashion E-Commerceduring and post COVID-19

Want to hook your buyers via gamification?

How to maximize conversions with promotions

Examples of Gamification pitfalls and how to avoid them

Top Gamification Strategies that will boost your sales in 2021

Drive a First Purchase with Gamification

Improve Customer LTV with Gamified Engagement

CustomerGlu raises $300k pre-seed with Better Capital, SmartStart and Techstars

Book a free demoWant to work with us?

Get in touch

Reach out to us by completing this form.
Alternatively, contact us directly:
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.