Akshay Agrawal heads Digital Marketnig at XYXX Apparels. He has great experience with sales and selling products online. He loves having good communication with his Customers and enjoys problem-solving.
XYXX Crew is a 4-year-old company that primarily sells men’s basics and innerwear. They’re always on a hunt to keep things innovative.
This Indian-made micro-modal fabric is said to feel 3 times softer than the usual cotton wear, making the product feel far more richer, premium, and long-lasting.
Akshay believes it was about time India took a stand for their own entrepreneurs, making people realize the capabilities India can offer. Not just in IT but as well as in the manufacturing industry.
With enough customer interactions to convey this information, users were glad and proud to purchase from a local brand that reinforced XYXX’s faith in the system.
Pre-COVID, the majority preferred fashion over comfort. Due to the pandemic and the consequence of everyone staying at home, the demand for more comfortable wear rises.
The need for comfortable home-wear created a surge in demand for XYXX.
Logistics are the backbone of any E-Commerce functioning and to be blunt, Akshay believes they were taken for granted.
Post-May, logistics started to open up with the intention to support the business. In this situation, both logistics and demands were affected due to pent up products yet to be delivered as well as customers making new orders.
XYXX also re-evaluated their safety measures in addition to the government given regulations with multiple checks for logistics.
Akshay is grateful to the XYXX customers who were empathetic and patient despite not receiving their delivery for a long period of time due to the crisis.
It is important for E-Commerce industries to spread their routes, be prepared for an unprecedented wave as a lot of new users will be trying online platforms for the first time, especially tier 2, tier 3, and rural areas.
Personalization of offers in E-Commerce is the closest experience you can give to online customers to bargaining in an offline store.
Akshay also believes that relevant communication with your users plays a vital role in giving them a great experience.
At present, XYXX has 3 types of users persona that helps them navigate through personalizing their promotions
Akshay believes that content marketing and relevant communication grabs a user’s attention better. With an uncertain period of lockdown, businesses need to keep it realistic and authentic to their brand.
With our latest product feature launch - Product Discount Recommendation, we recommend the right product from your inventory for every user with a minimal discount that can convert them.
We hit the success metrics which is uplifting your net revenue per conversion.
Not only does CustomerGlu personalize these offers for a user but also optimizes it for business constraints. With minimal spend on each product, get higher conversions from the same spend - improving the ROI of campaigns.