Epic Meaning & Engagement: Learn How To Increase Customer Engagement With Gamification

Prateek Gupta

August 18, 2022


The story of Coca-Cola

There is no logo more recognizable than the classic red of Coca-Cola. Places where even satellite television has not reached you can still buy a coke there! But, how exactly do you become the most iconic brand in the world?
It’s a process that takes several decades and an unceasing effort. But at the heart of it all is Epic Meaning and Calling.
Every Coke advertisement gives the feeling of a bigger purpose. They turn the simple act of drinking a soft drink into a moment of pure magic, a life-changing event, and a roller-coaster ride, all bundled into one unforgettable package!

(With Coca-Cola advertisements, it’s all about the experience rather than the simple act of drinking a fizzy drink - image credit)

(Here is an example of one of their more successful campaigns that integrate old media, smartphones, and gamification)

The Epic Meaning of Gamification

According to Yu-Kai Chou, widely considered the father of modern gamification theory, Epic Meaning and Calling is one of the core drives motivating the player to complete his quest.

(The bestselling book on gamification by Yu-Kai Chou, also considered as the Bible on the subject - image credit)


But the idea of epic meaning extends beyond just the adrenaline rush of slaying a dragon or killing a hoard of zombies. Epic Meaning is a sense of greater purpose. With epic meaning, we feel like we are part of something bigger than ourselves.
It is this sense of purpose that fuels our passion for a cause. It is what drives us to achieve excellence. Epic meaning is the driving force behind showing leadership in the workplace, inventing the affordable electric car, and everything in between. 
Join us in today’s blog to delve deeper into what Epic Meaning is and how you can use these concepts to increase retention & engagement numbers for your business.

What is Epic Meaning?

In her groundbreaking TED Talk, ‘Gaming Can Make a Better World’, Veteran game developer, Jane McGonigal, talks about the importance of Epic-ness in computer games. According to her, it is the grand adventures with the highest stakes that keep the gamer invested. Games create almost impossible situations, and then they place you right in the middle of the action, with only your skills to save the day!

(Jane’s TED Talk on, “Gaming Can Make A Better World”)

Therefore, when we play games, we often do things that we would never dare to even dream of in the real world. McGonigal says: “Gamers love to be attached to awe-inspiring missions and human planetary-scale stories.”

Like the hardcore gamers, the rest of us are also fascinated by the idea of saving the world and being part of the bigger picture, and this is where the concept of Epic Meaning comes into play.

When we design our products to give the users a sense of achievement in the real world, translating their actions inside the app to real-world impact, we create highly addictive experiences.

(Five Great Techniques To Drive Customer Engagement With Epic Meaning)

(World of Warcraft, one of THE biggest online gaming worlds, ever created. So far, all the players of WoW have spent a total of 5.93 million years solving the various virtual puzzles in the game, yes, million! That is also how long back humans started walking on two feet. This is the power of Epic Meaning in games! The equivalent of the whole human evolution can be found in just one game - image credit)


How To build Epic Meaning?

You cannot force an Epic Quest just out of the blue on your users, your users will reject the premise instantly. Instead what you need is organic storytelling. When we are building gamification features for the user experience, the focus is on the human, and what is more uniquely human than stories! Since the early cavemen days, we have always found comfort in narrating and listening to stories of epic proportions and this is no different. 
You need to create a story of epic proportions which will drive your user to complete the quest. You need to link your in-app interactions with meaningful impact in the real world (so that people care about your cause). And finally, you need to have a system of epic rewards to attract more and more users and make them stay on your product for even longer. 
At CustomerGlu, we drive epic meaning by using the gamification elements to create meaningful customer experiences. Using a winning combination of several gamification features including multi-step challenges, gamified referrals, mini-quizzes, daily streaks, and customizable nudges, we help you add and web platform to add immersive game-like experiences to ensure that your users spend more time on your app and engage with more features on your platform. 

(Create new, fun, and immersive customer experience systems with our gamified solutions. With CustomerGlu, you can build multi-step UX flows where your users can stand a chance to win exciting rewards and get rewarded for coming back to the app regularly)


Get Hands-on Gamification Experience With CustomerGlu!

We have been working this the biggest businesses in India including, Nykaa, Purplle, Licious, Mamaearth, Sutradhar, WowChess and many more, to boost their customer engagement metrics by building meaningful and immersive customer experiences with gamification.

(CustomerGlu is helping businesses such as Nykaa, Purplle, Licious, Mamaearth, and Sutradhar to increase and improve their customer engagement with our gamified solutions and immersive UX designs)

If you have made it this far, you must be seriously considering using gamification to boost your employee engagement, and we have just the perfect solution for you!
CustomerGlu is our user gamification platform built to help digital businesses grow their customer engagement with game-like experiences.
You can choose from our hundreds of customizable gamified templates to create the perfect gamified journey for your app or web platform. To learn more about gamification with CustomerGlu, you can request free demo access now, and our team of gamification experts will reach out to you.
If you want to read more about gamification and how it can drive engagement, make sure that you check out our social media pages. We post interesting stories from the world of gamification daily!

Frequently Asked Questions (FAQs):


Q. How does gamification boost customer engagement?
A. Gamification drives customer engagement by creating meaningful and immersive content for the users to engage. By adding game-like elements, we can build fun UX flows that will encourage our users to spend more time on our app or web platform and keep coming back regularly to win exciting rewards.

Q. What are the advantages of building a gamified UX flow with CustomerGlu?
A. CustomerGlu is a low-code gamification platform that allows you to choose from our hundreds of customizable gamified templates and build the ideal gamified user journey for your app or web platform. Our drag and drop builder ensures that you don’t have to spend fortunes of fancy game developers to build your next gamified system.

Q. What is the epic meaning of gamification?
A. When we play games, we often do things that we would never dare to even dream of in the real world. Like the hardcore gamers, the rest of us are also fascinated by the idea of saving the world and being part of the bigger picture, and this is where the concept of Epic Meaning comes into play. When we design our products to give the users a sense of achievement in the real world, translating their actions inside the app to real-world impact, we create highly addictive experiences. This is the epic meaning of gamification.