One of the most crucial objectives for online businesses to achieve is driving a user’s first purchase.
In the world of eCommerce, the term cart abandonment is inevitably a common block. This occurs when a user adds items to a shopping cart but leaves before completing the transaction.
This may be a result of various reasons such as lack of trust, unconvincing price, additional shipping/tax costs, or even a confusing checkout. But let alone cart abandonment, some new users remain inactive without even adding products to the cart.
By leveraging the right Gamification technique, businesses can easily overcome these barriers and put their new users on a path to loyalty. Here's how