Development and Accomplishment: How Motivation is Gamified

by

Prateek Gupta

March 15, 2022

Engagement

Sometimes, the good old push notifications just can’t get the job done!


Every new app on the market today must figure out the problem of user retention or they go bust. Now is the problem of plenty, with a crazy number of new applications released every day, the average user is spoilt for choice, leaving it up to the creators to figure out ways to keep the people engaged. 


The leaders of the market have moved away from conventional marketing methods like email newsletters and push notifications in favor of Gamification techniques. 


Introduction to Gamification


Gamification, one of the most used buzzwords currently, but what exactly is Gamification? It is the process of deriving all the fun and engaging aspects found in video games and applying them to real-world situations. A very simple example of a gamification feature would be a spin-the-wheel for your app that rewards the users for playing. 


Gamification has changed the way we look at design in general, the human-centered approach of Gamification has shown massive marketing success. Companies like Duolingo and Starbucks have seen massive growth in their users as well as their revenue post gamification. 


(Adding gamification to your app or web platform enables you to drive customer engagement with progress bars, checkpoints, and new levels)


How gamification helps with Development and Accomplishment


Most of us have fond memories of getting golden badges or stars or stickers as a mark of a job well done when we were in kindergarten. These items don’t have any value other than the emotional emphasis that we place on them. As a child, you could not have purchased a toffee with your shiny star, but you sure had the bragging rights.


Kids still were extremely intent on how many stars they had, and whether or not they deserved more. This is the power of gamification. The simple act of giving rewards for a job well-done acts as a very powerful motivator, pushing the individual to achieve his or her goals. All in a very fun and unobtrusive way. 


PBLs - Points, Badges, and Leaderboards, these are the ways in which we can show accomplishment to the people using our app or product. 


(Build A Robust Gamified App With Points, Badges, and Leaderboards)


Video games have been using the concepts of Development and Accomplishment to tell their stories since the very beginning, and now we are learning from them. 


Jane McGonigal, renowned game designer and Ph.D. in Performance Studies, defines games as “unnecessary obstacles that we volunteer to tackle.”


McGonigal points out that the challenges and limitations are what make a game fun. For example, if golf were just a game with a goal without any limitations, then every player would just pick up the ball and put it into the hole. Everyone would score high, and everyone beyond the “putting a round peg through a round hole” game will probably not be very engaged.

By adding unnecessary obstacles, such as requiring the use of a strange stick, certain distances, and landscape hazards, golf becomes fun because the player actually feels accomplished once such challenges are overcome. 


Gamification aims to bring that feeling of Development & Accomplishment into everyday experiences within your product or service. Helping your app become even more fun. 


LinkedIn Progress bar: Visualizing Accomplishment


The LinkedIn progress bar is one of the finest examples of how to do Development and Accomplishment right. The progress bar transforms the tedious activity of putting in your personal information into a fun and addictive game-like experience. We hate to see incomplete things dangling in front of us and the visual stimulus of a progress bar incentivizes us to get on with it and finish our profile. 


(Our brains hate incomplete things dangling in front of our faces. When we see a progress bar that is taunting us as only being 35% of a professional, it gives us that extra push to finish the Desired Actions and become complete again as human beings. The amazing thing is, word has it that this progress bar only took developers 2 hours to code, but improved LinkedIn’s profile completeness by 55%, an amazing change considering how they have spent millions of dollars into getting this same goal. If every single two-hour employee effort produced a 55% increase in your core business metrics, wouldn’t that be something?)


By using the right rewards and stories that match the product you have created, you can leverage the power of gamification to create immersive experiences for your users. 


By mastering the styles of Visualizing Accomplishment and Development, turn your boring app into a wonderland, with a new treasure lying around every corner.


Make sure that you never lose another user to sheer boredom.


If you found this gamification concept interesting and you wish to create similar game-like experiences for your app or web platform you should check our user gamification platform, CustomerGlu. CustomerGlu’s hundreds of unique, gamified, and personalizable templates enable you to build the game-like experience that is perfect for your product.

Click Here To Join The Gamification Revolution With CustomerGlu.

Frequently Asked Questions (FAQs):

Q. What is motivation gamification?

A. Gamification means applying game mechanics to non-game environments to motivate activity and affect behavior. The goal is to get someone to do something by engaging them in the process.

Q. How does gamification affect motivation?

A. Once the game is completed, many learners or players do not have any more interest in a game they have mastered and completed. On one hand, gamification works by adding elements inspired by games to the classroom environment mainly to increase motivation, engagement, and promote desired learning behaviors.

Q. Is gamification extrinsic motivation?

A. Extrinsic motivation is being motivated by things outside yourself. When looking at gamification, it's easy to see how it extrinsically motivates.

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