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Amplify your conversions with easy and enticing referrals

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Best platforms to implement a referrals program



How CustomerGlu works ?

CustomerGlu helps you supercharge your referral program with impactful and fun-filled gamification campaigns.

Intuitive Drag & Drop Builder

Build hyper-personalized gamification campaigns without any code to reward desired user behavior.

Track, Report, and Test

Monitor real-time user actions and reward metrics on a centralized dashboard.

Brand Customization

Create white-labeled campaigns with brand-specific font, graphics, and color themes.

Ready-to-use Templates

Launch within minutes. Without the help of a developer

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Acquiring new users and converting visitors into customers requires you to build positive relationships. Personalized and high-rewarding referral programs form the key to exponential growth.

Higher retention rate achieved by referrals
Boost in conversions was observed with in-app referrals
More users are acquired with referrals compared to other channels
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Why Trust CustomerGlu?

Protecting user data is our core responsibility and we are driven to follow global compliance standards. With an ongoing end-to-end approach to data privacy and security, your privacy is assured with CustomerGlu.


“We saw a 4x uplift in conversions compared to the previous sale, engagement has been pretty fascinating too!”

-Neha Malhan

“Our core in-app retention activities built using CustomerGlu boosted the retention rates by 200% and cut down costs on Ad spends.”

~ Akul Aggarwal

“We see about 1 in every 10 users engaging in gameplays, helping us in getting repeat customers and making churned customers active again!”

~ Sakshi Shah
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Take CustomerGlu for a Spin

Compatible with Web, Android, iOS, and Shopify – CustomerGlu is absolutely easy to work with in any stack. Our no-code gamification builder adds up to the joy of building, and all you need to focus on is retention & growth.

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Brands acing the ‘Game’


Zomato runs a referral programme that enables users to earn cashback to place orders using the app


Amazon provides a spin-the-wheel option for users to enter giveaways for prizes or Amazon products.


Supercoin, Knife Rain, Street racing are some of the games that Flipkart  offers to play and get rewards.


Myntra has games like Logo Mania, Bowl Out, and Pictionary that users play and get rewarded for.


The rewards program of Paytm includes scratch cards with surprise rewards for every transaction.


Phonepe provides direct cashback to users to promote them to make payments through their app.


Swiggy’s Refer and Earn programme activates users and provides them with cashback in return.


Yatra provides cashback points that may be used like cash for immediate, hassle-free rewards redemption.

Referral Factory

Create powerful referral programs with Referral factory

Referral Factory is a referral marketing platform that enables businesses to grow their customer base through word-of-mouth marketing.

Customizable referral programs.
Automated referral tracking.
Multi-channel referral sharing.
Ease of integration
Referral Rock

Design impactful referral programs with Referral Rock

Referral Rock is a referral marketing platform that enables businesses to create and manage referral programs effectively

Customizable referral programs.
Automated referral tracking and fraud detection
Multi-channel referral sharing.
Analytics and reporting on referral program performance.

Frequently Asked Questions

What is gamification and how is it implemented?

Gamification is the process of implementing gaming elements in your mobile/web that helps attract, engage and retain customers. Think Nykaa Spin The Wheel campaign, Cred Slash The Price deals, etc.

How can gamification improve my business ?

Gamification has proved to reduce churn, and increase engagement, retention, and conversion metrics. Read how Cred leveraged Gamification and became the OG in the FinTech sector

Do I need a software person to build these campaigns?

No, you don't need technical expertise to start implementing gamification campaigns with CustomerGlu.

How soon can I create a campaign and can I edit it on fly ?

Creating a campaign does not take more than a day and editing could easily be done within minutes. All the components can be edited from the dashboard - right from theme, fonts to entry points.

Is it easy to integrate with the app and the web?

Yes, we can be easily integrated with Mobile SDK, Web SDK and Shopify.

Start your 21 days free trial today

No pre payment
UX consultation for free during trial window
Engaging user capacity of 20,000 users
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