Optimize the retention costs by giving differential incentives on products in your inventory, personalized for the end-users and optimized for your discount budget
Promote users to perform core activities viz completing a purchase by rewarding them with a variable scratch card or spin the wheel reward every time they complete a purchase.
Personalize the buyer’s experience by recommending the right product with an optimized discount - considering the discount margin and the discount budget on every item. Eg. for User A, the Nike shoes could be available at 10% off, whereas for user B, the same product might be available at 15% off.
Choose from a library of dynamic reward UIs like scratch cards, spin the wheel programs that keep the users engaged to the incentives. Variable reward UIs engage with users 40% more.
Spraying users with discounts like 10% off for everyone using PROMOCODE addicts the users to discounts and creates a shallow user base. CustomerGlu spends just enough for every user to place an order.
Use multi-step habit formation construct to drive new habits for your users. If your users have already ordered an item - nudge them to buy a similar item or try out a compatible product, driving higher Average Order Value.
CustomerGlu uses Reinforcement Learning to create adaptive incentives for your users’ behavior and optimize them for your business constraints enabling businesses to send just-the-right incentives to every user - under a budget. Preventing customer addiction to discounts and leading them on a path to value discovery.
Design compelling product discount campaigns - personalize the products for each user, while staying under your budget