How threedots improved new user retention rate by 200% with Gamified experiences
Threedots is a trading app that helps connect early traders with investment experts using a social platform and becomes a one stop shop for all their investment needs. Using CustomerGlu, they wanted to improve Week 1 retention rate of users who installed the app and motivate them to do core actions that demonstrate value of Threedots.
To improve new user retention and conversions, Threedots team used CustomerGlu platform to craft a campaign plan that focussed on
Getting user's attention with games like spin the wheel and Quizzes
Stay retained on the platform with a Daily refresh of the rewards and
Motivate users to perform core value actions like "Link Broker" and "Trade executed" using Multi-step challenges.
Users could find the Daily Spin wheel and other campaigns using a carousel banner entry point on the home page.
After launching the campaign, the team could experiment and improve these campaigns in a matter of hours and see results without involving developers.
By experimenting with the gamification campaigns, Threedots saw a 200% uplift in Week 1 retention rate. Once retained, the percentage of users linking their brokerage increased by 10X and %age users who executed a trade improved by 30X
Given the initial success, Threedots is planning to run more of the in-app experiences like Referrals, and streaks to move a casual user to a power user of the platform - all of which are available as ready-to-use templates