Gamification services

From Ecommerce to Edtech, Fintech, and everything in between – make your customers stick with interactive game-like journeys.

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Why CustomerGlu?

Gamification Expertise

Having delivered multifold engagement, retention and conversions to leaders across industries, the art of triggering user motivation is now deeply rooted in us.

Unique Solution

A no-code gamification experiences builder that helps you create engaging activities within minutes

Structured Experimentation

Adapting to change and capitalizing on what works is the need of the hour. We empower brands to experiment their way through engagement experiences to optimize the results.


Increase in Week 1 retention


Improvement in conversion


CAC reduction


Increase in User Acquisition

Expert Consultation

Drive engagement, retention, and improved user journeys with our proven methodologies.

Sumant Subrahmanya

Co-founder and Product Lead, CustomerGlu

Among the top 1% growth leaders in GrowthX and also an expert in customer retention via the Reforge program, Sumant possesses deep industry experience in gamification design and product.

Prateek Gupta

Co-founder & CEO, CustomerGlu

A passionate builder solving customer churn for the last five years. Ex-founder - Node0 labs and has extensive experience with game design, embedded systems and gamification. Previously as an AI consultant in the customer churn space, Prateek has helped numerous brands solve their retention problem.

Gamification Services

How we work with you?

Engagement level



Strategize your engagement build-up through a comprehensive product analysis, and rallying out champions to lead execution.



Deep dive into the problem statement along with finalizing the key metrics to measure uplift. Finding the best gamification campaign fit as per the product requirements.


(upto 1 week)

Integrating campaigns with your platform, running extensive and dynamic tests to ensure seamless operational performance



Pilot trials, experimentation, and ongoing strategic support to help you optimize the in-app campaigns. Review your progress consistently to ensure accelerated growth

Solutions we offer

Visual Design

Create aesthetic and appealing experiences as campaign prototypes. Plan your approach for grabbing user attention.


Strategise your workflows and build end-to-end roadmap to enhance your product engagement, retention and conversion.


CStart experimenting with various gamified journeys and optimize your engagement dynamically. Know what to capitalize on for obtaining best results

Campaign operation

Plan campaign discovery and map them to strategic objectives. Launch, analyze and tweak your campaigns based upon user motivation.


Study your audience, industry – explore where gamification can fit in to serve interactive and exciting experiences.


Bring in product and growth leaders from the industry to guide you along with other stakeholders running your business.

What our Customers say?

"We have seen a 4x uplift in conversions against the previous sale. Engagement has been pretty good."

Neha Mallan

Director of retention, Purplle

"We have seen 30% increase in DAU the day quizzes went live on the platform, with increase in the session duration.
Glu has helped us reduced our time to market by months and saves a lot of dev effort."

Nivedita Nadimpalli

Product, Zolve

Trusted by Renowned Global Players

Let’s amplify your product engagement together

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Your Data is Safe With CustomerGlu

Protecting user data is our core responsibility and we are driven to follow global compliance standards. With an ongoing end-to end approach in data privacy and security, your privacy is assured with CustomerGlu.